Here are a few pics to get you started- Dirt Demo was a huge success for us, by our very modest terms. All told, we had a fleet of 40 demo bikes and two tents crammed with bikes. It was pretty cool- even if we were tight for space.
The staging area for the annual Lake Mead "Hangover Ride", aka "Wayne Stetina's chance to whip the snot out of the bike industry".
Me with the San Diego (pas and present) Posse; Mark Neimic (head of Mavic Neutral Support), me and Dan Large (Technical Support Manager for Campagnolo USA).
Three of the Spokesmen on one ride... unreal; me (looking fatter than ever), David Bernstein (of Fredcast fame) and Carlton Reid (editor Bike Biz).
My good friend Paul- "Pee Pee"- and his picture in our catalog. Paul was our model for the catalog shoot of the new SoulVille 10spd.
The booth; bikes spilling out all over the place and very little shade. Home away from home for a few days... dusty and windy but fun.
More to come- I promise.