Showing posts with label Virtual Tradeshow. Show all posts
Showing posts with label Virtual Tradeshow. Show all posts

Tuesday, October 07, 2008

Virtual Tradeshow- Interbike 2008- Part Three

Tonight's Virtual Tradeshow will wrap up the series and will highlight two of the most exciting categories of bikes (Steel and 3VC carbon), as well as the new framesets on offer.

So let us begin...

Steel Series:

Our steel bikes are our biggest selling category of bikes and we are extremely proud of them. I've been yammering about steel bikes for decades, literally, and I still believe in their incredible ride character. Sure, as a race dork, I like my super light carbon or scandium bikes too... but steel is and always will be my favorite frame material. We've put together one helluva line of steel bikes for you and I am confident you're gonna like these bikes!


Speciale Fixed- this is our best selling model and with good reason. It is such a joy to ride and it looks gorgeous. Sure, I'm biased, but I spend way more time on this bike than any of the other bikes I am blessed to get to ride (I AM spoiled). The new Metallic Yellow is the "wild" color, compared to the beautiful "mild" Shamrock Green second color option. Double butted steel frame with lugged steel fork, sealed bearing track hubs (flip/flop rear) and a geometry that is comfortable on the road and capable of being ridden on the track as well. The geometry is biased more towards road than track, allowing for less toe overlap when riding on the rough city streets. Overall though, for the money, this is one great bike.


Speciale Fixed LTD- What else can you say about this bike other than "WOW"? The same frame as the Speciale Fixed, but with a lot of upgraded and purdied-up parts on it; the Weinmann rims, the painted chain, the Sugino cranks and chainring with red ano' chainring bolts, the red spoke nipples, the red ano' seat collar and headset spacers, the Deda Velocista steel sprint bars, the MKS pedals and steel toeclips with leather toes... it's a phenomenal bike. And we haven't talked about the finish of the frame! The frame is an unpainted Nekkid (yes, that's the finish name) that is amazing to look at. Since it is unpainted, you get to see the raw steel and all of the character of the tubing, as well as the welds and the bronze at the braze-ons and rear dropouts. It's truly striking.

Speciale Commuter- another of our best selling bikes. The Commuter is another SS/Fixed bike, but with the addition of a rear derailleur hanger, shifter bosses and braze-ons for racks and fenders. It is ready to build up with anything you want and can handle the demands of some light touring or just dirt/ gravel road exploration. It's a sweet rig! The second color option is the Orange Creme color we released last Spring.


Speciale Randonneur- building directly off the platform of the Commuter frame, the Randonneur is designed to be a fully capable touring bike or totally tricked out commuting/ city bike. And, yes, before anybody else points it out- the saddle is too high on this bike. I know, I know, I know... That said, it's still a really beautiful bike. The MKS pedals and toeclips, the Dia-Compe bar end shifters and brake calipers and the included fenders create one mighty nice looking bike for the money. And, yes, it rides really, really well.


Speciale CX- what a sexy bike! Dang! The CX continues to be a very strong bike for us. The geometry is not as aggressive as the CXR and the BB is not as high, but it is still totally capable of getting out in the muck and mire of a cross race. It's also equally happy to be used as an all around city bike, winter foul weather road bike, or a sturdy light touring bike. It's everything you want and nothing you don't! (Sorry... I just had to use that line...)


Speciale (105)- here is a simple, classic, elegant road bike... just made sexier! It's a reasonably rational 105 component spec' with some very nice riding Ritchey wheels and Ritchey bar and stem. It's cool enough there, but when you throw in the over all look of the bike with the white tires, white cable housings and that insanely beautiful Ruby Red metallic paint... it's just too beautiful for normal comprehension. I routinely had to wipe the slobber off the bike during the show. Maybe we'll spec it with a bib next year...

Carbon Series:

Our carbon 3VC bikes kick ass. Don't just take my word for it, ask the riders of the Inferno Pro Cycling team (now Kenda Pro Cycling). They love their 3VC bikes and have been pulling off the wins aboard them. They're great riding frames- this, coming from a guy who is not a huge carbon junky. These frames have excellent stiffness in the rear stays, head tube and bottom bracket area. The curved stays produce an excellent feeling ride that hugs the ground and still manages to eat up road vibrations. Yes... the best of both worlds; "stiff yet compliant"...


3VC 105- the new Ruby Red paint on this carbon bike is unreal. The metallic paint on the carbon has so much depth and luster to it. It is almost 3D when you get it in the sunlight. The 105 parts package is an excellent blend of performance and affordability- it might just be the perfect first true race bike for the aspiring racer out there. Keep in mind that we use the same frame on all models, so the 105 version is the same as the frame ridden by the pros... there's no different carbon used, no heavier resins, no corner cutting... just the same exact frame that our professional riders are lucky enough to ride. You'll also notice that the bike pictured on the bottom here is a new 48cm size that we are bringing in for the 105 model only, for the time being. Like the rest of the Bellissima series, it uses narrower bars and a zero-offset seatpost.


3VC Ultegra SL- this is another one of those bikes that is just amazing. Let's face it, unless you're a pro rider or just have to have the best high end components, the performance of the new Ultegra SL parts is more than adequate. These parts are so close to being Dura Ace level, it'd be hard for me to personally tell the difference in a blind test... it's that good. Add in the amazing Chromium metallic paint that really compliments the Ice Grey finish of the parts and you have a stunning looking bike, but we kick it up a notch (BAM!) with the unreal good looks of the Ritchey Wet Black finish WCS bar, stem and seatpost. There will be Pro Tour riders next year riding on bikes that won't look this good... I promise.


3VC Dura Ace- built up with the all new Dura Ace 7900 component group and some of the sweetest aftermarket friendly parts, this is the racer's dream come true. If you're a Shimano fan, then this is the bike for you! The new Ritchey Wet White stem is a wonderful touch to complete the overall look of the bike as well. It's spec'ed ready to race and turn heads on your favorite group ride.


3VC Team Issue Red- here's the baddest of badass bikes! Full SRAM Red group, Zipp 404 wheels, Ritchey WCS carbon bar, stem and seatpost, Arione saddle and one of the sexiest frames in the industry... what else could you possibly want? If you insist on the very best without compromise, this is the bike you have been lookig for. It's a no-holds-barred badass and is more than happy to make your friends suffer like pigs on your next ride.

Framesets:

We have been slowly building back up the number and types of framesets that we offer. We offer both the CXR and 3VC Team Issue as framesets, as well as complete bikes. And we have the following two additional models available as well... because we believe in options- not limits! (Man, my Marketing mumbo-jumbo is flowing tonight!)



Coltello- this is a full-on race frameset with a very aggressive track geometry and very high bottom bracket for riding the steepest tracks in the world. So fast in fact, current UCI track World Champion Hayden Godfrey (Omnium) races on a Coltello. The uber stiff aluminum frame is all business when it comes to delivering your power to the rear wheel and converting it to speed. I love the way this thing feels. It is amazing. It just kicks ass... plain and simple. The handling is perfect- I like to describe a good track bike as being one that you really steer with your ass and not your arms. By simply shifting your weight on the saddle, you can direct the bike up or down the track and use small amounts of body english to maneuver through the field.

Speciale Sprint- here's the steel version of the Coltello. Simply put- this is the track frame for riders who prefer steel but who don't want to compromise performance. It's the exact same geometry as the Coltello, but built with Reynolds 631 tubing. The night of my horrific crash on the track, I was riding a pre-production sample of this frameset. I can sincerely tell you that up until I nailed the railing and the lights went out, this was one of the best riding experiences I've had. And for good measure, the top tube has a small dent in it, but the frame is still totally straight. NICE! And for all you fixie purists looking to buy a Nagasawa, Reminton or Panasonic retired keirin frame... we've got something a little more affordable and certainly just as cool.

So there you have it! This 3rd and final installment of Virtual Tradeshow completes the line presentation for the upcoming product range. We feel pretty damned proud of our bikes and I'm sure you'll understand why...

Tim

Monday, October 06, 2008

Virtual Tradeshow- Interbike 2008- Part Two

As promised a few days ago, here is the second installment of Virtual Tradeshow. So, without further hyperbole or delay... the bikes...

MetroItalia series:

First a brief intro and explanation of the Caffe' Racer bikes- these are flat bar road bikes... of course... built around a road geometry for quicker handling and a more "sporty" feel to them. Where many other city bikes are built like mountain bikes with skinny tires- which is fine- these are made with wider road tires AND road geometry with a longer rear end to accommodate wider tires and racks/ fenders. They are excellent city/ commuting bikes, fun coffee getters and excellent "fitness" bikes for folks who don't want to ride a drop bar road bike or a MTB with knobbies on the road. "Caffe" is the Italian spelling for coffee and the bikes are themed on coffee; solo and doppio referring to single and double shots of espresso. They really are fun to ride- not that I'm biased at all...

Cafee Racer Solo in Crema- 9spd with 105 rear derailleur and an aluminum fork.

Caffe Racer Doppio in Dark Roast (an almost black brown paint)- 10spd yumminess with Ultegra rear derailleur and a carbon fork. The picture does it NO justice at all. Promise...

SoulVille Series:

What can I say about the SoulVille series that I haven't already said or hasn't been said elsewhere by people smarter than me? These bikes have been a runaway hit for us- relatively speaking. Considering the racing history of this brand, it came as a major shock to me when the original SoulVille model released last year at Interbike ended up being our second best selling bike. That really impressed me... so much so that we expanded the series significantly over the past 6 months.


SoulVille/SS- singlespeed/ fixed curved steel yumminess. Stripped of the fenders and given a dark and subtly sinister look, the SS is the black sheep of the SoulVille family (I know how it feels). This might just be the ultimate around town/ pub crawl bike. On top of it... it's a damned fun bike on the dirt too. I mean, 700c and 29" are nearly the same thing. This is one fun, FUN riding bike!


SoulVille 3spd- internally geared with SRAM 3 spd coaster brake hub. It's such a strikingly attractive bike with the pearl white paint... it's almost unfair to other bikes. And yes, the curved steel frame does ride extremely well.


The origin of the species- the SoulVille (7spd)... I had a lot of faith in this bike when we began the design process over a year ago. I believed in it, but I never would have picked it as number two for us... and it would've possibly been #1 if we could've gotten more of them sooner. SRAM 7spd internal gearing with coaster brake and all the style you could ever want or need. The new Mixte version is simply amazing as well- the curved split top tube is very elegant. The new Golden Green color is beautiful and it compliments the Gloss Black very nicely.



SoulVille 10spd- I honestly don't know if there is a bike in our line that received as much attention as this bike. VeloNews mentioned it, Dirt Rag mentioned it, Bicycling mentioned it, Bike Hugger covered it... it was in the Interbike Urban Legend cycling fashion show. My advice, if you want one... order early!

The new SRAM Double Tap flat bar shifters are amazingly smooth and the incredible good looks of the bike mean that you WILL get more attention. Just be prepared; might I recommend cool sunglasses and stylish shoes...

That's it for tonight. Next up with be the gigantic steel series of bikes and the ever-pretty carbon 3VC bikes. So stay tuned for more... ok...

Tim

Saturday, October 04, 2008

Virtual Tradeshow- Interbike 2008- Part One

Ok, since catalogs are hitting the streets and countless photos are out there already after Interbike, I'm going to introduce you to each model of the Masi line.

Performance Series:


Meet the new Alare- this is our least expensive model and you'd never guess it... available in Anodized White and Rosso Red.


Here's the Alare Bellissima- our first women's bike. Available in two colors- Rosa Pink and Anodized White (with mint colored decals). Available (for now) in sizes 47, 49 and 51cm. It's the first step in our development and growth of a women's line that we intend to grow and expand into other models over time.


Here's the newest version of the ever-popular Vincere- a full aluminum frame, carbon fork with alloy steerer tube and a Shimano 105 drivetrain. It's a helluva lot of bike for the dough.


Following in the draft of the Vincere is the Vincere Bellissima, another in the new women's series of bikes. Available in 47, 49 and 51cm in this beautiful Cielo Blue. Trust me- the picture does it NO justice.

This beauty is the new Gran Corsa. The aluminum and carbon frame combined with the 105/ Ultegra parts package make for an excellent performance package that is a great value. No really... it is. AND... the new Special Silver metallic paint looks SUPER sweet!


Competition Series:


The CXR for 08/09 gets a new graphic package and some sweet looking white cable housings that make this bike look totally PRO!


Oh so pretty- the Coltello Aero is now dressed up in the same Metallic Red paint that the Coltello track frame was painted in 3 years ago. Combined with the white touches, it's a sweet looking tri/ tt machine for those who like to go really, really fast.


There is now other bike in Masi' long history that is as revered as the Gran Criterium. For the past two years, we've been carefully reproducing the much loved graphics of the 70's and applying them to "vintage" Masi paint colors. The new Gran Criterium is the current iteration of that philosophy. With a SRAM Rival component package and a superlight aluminum/ carbon frame... it's a modern classic.

More to follow later- still all the new steel bikes to show off, as well s the MetroItalia city bikes, the growing SoulVille family and the gorgeous 3VC carbon bikes.

Tim