One of the two Masikids is already asleep and the Masiwife is out with her sister, so what is the Masiguy to do? Blog of course!
So the past few weeks, like the past several months have been very busy. Hence the big drop off in real content here. I admit that the Daily Drive feature has become the recent meat of the blog, but I am working on it. I promise... but it is still going to be tough.
Since Interbike, I have been in a constant state of playing catch-up (or is it Ketchup or Catsup) and/ or running directly from one project/ distraction and into the next one. Lots of good things have been happening, some not so good, but lots and lots of things just the same. Anyway, it's been crazy.
As I mentioned in the earlier post today, there are lots of things I want to be blogging about here and a lot of feedback is wanted from you, so put on your thinking caps and get ready to participate.
I will expand on these things a lot in the coming days, weeks and months. So stay tuned for a lot more, but here are the biggies;
The topic of women's bikes is coming back and I am still in the process of evaluating how, or if, to go about creating something special for the ladies. There are so many differing opinions on the subject. Personally, I do believe that many of the "women's bikes" on the market are done poorly. Still, some are done thoughtfully well, using good tubing to tune the ride for lighter or smaller riders, using sensibly smaller width bars, comfortable geometries, etc. However, it is my belief that a bike doesn't need to be pink and have flowers on it to fit a woman, or for that matter any smaller rider. The industry has, however, done a very effective job of convincing many female consumers that they "need" a special women's bike. I hate to let marketing drive reality (as a marketer, I have to admit that is ironic), but the reality is that many consumers believe the marketing. Do I turn my back on those consumers or do I embrace them and offer them "my version" of what they think they need? Hmm...
The new Speciale Fixed is proving to be a real winner and the new CXR cross bike has won some fans as well. Steel is something I personally love and do not want to ever get away from. I have said again and again that as long as I am the Brand Manager for Masi, there will always be at least one steel bike in the Masi line. I still feel that way and I am going to keep saying that. With that said, playing on the success of the two bikes mentioned above, I intend to develop a new steel cross bike. The idea is to create a bike that can serve as an exceptional commuter/ fun cross bike, complete with all the necessary rack and fender mounts for winter riding or year-round commuting (or even touring). The debate in my head now is whether the bike is a single speed cross/ commuter or if it is a geared bike. What to do, what to do...
There's more... but those two topics are the biggest for me at the moment.
Well, I guess the other big topic floating around in my head is the whole Eurobike Portland vs Interbike discussion... man, that's a good one. What are your thoughts? I know that most of you who read this blog are not inside the industry and don't attend the shows, but your feedback is still important in my mind and might even register with the folks at Interbike (who read this blog regularly).
Keep your eyes open for the polls to show up on this little slice of Masi heaven. I'll be trying to add some tonight, but since I haven't run any polls since the facelift of this blog a year ago... I'm sure I could mess things up.
Stay tuned and thanks again for sticking around as things have gotten a little repetitive here. Lots of good dialogs are on the horizon and as always, your feedback is greatly appreciated.