FOR IMMEDIATE RELEASE
Chris King Announces 2006 Pretty & Strong Special Edition Series
Special Edition Program Supporting Susan G Komen Foundation Enters Third Year
Portland, OR, September 1, 2006- Chris King Precision Components will expand its Pretty & Strong program from a limited edition series to a special edition series with year-round availability of components beginning September 1, 2006. The program will continue its support of breast cancer research awareness with a portion of the proceeds from each sale of related products donated to the Susan G Komen Breast Cancer Foundation.First offered in 2004, the program featured the company’s acclaimed sealed bearing bicycle headsets and hubs in a unique pink anodized finish. In 2005, the program expanded to include headset spacers, stemcaps, and t-shirts. Response to the 2005 program resulted in a donation of over $10,000 to the Oregon and Southwest Washington Affiliate of the Komen Foundation. Consumer interest well after the 2005 dates of availability and retailer feedback have led the company to extend availability year-round beginning in September.
“Demand for these components is not limited to just a few months per year,” said Jeff Menand, Sales Supervisor for Chris King Precision Components. “Even more so, there are people wanting to make a connection to this cause throughout the year. We recognize that commitment and have given pink an enduring position in our product assortment.”
“Chris King Precision Components is a great supporter of the Komen Foundation, and a tremendous advocate for early detection of breast cancer,” said Christine McDonald, Executive Director of the Susan G. Komen Breast Cancer Foundation’s Oregon and Southwest Washington Affiliate. "It is organizations like this that make a remarkable difference in our community and the fight against breast cancer."
About Chris King Precision Components
Chris King Precision Components is widely recognized as a leading manufacturer of precision bicycle components and is located in Portland, Oregon, often noted as North America’s best city for bicycling. The company provides sales and service support to over 3000 authorized dealers throughout the United States and to distributors in 24 countries worldwide. Chris King is an official supplier to the Discovery Channel Pro Cycling Team and supports numerous regional and national bicycle programs. The company will be celebrating its 30th anniversary in 2006.
For more information about Chris King Precision Components, visit: www.chrisking.com