OUTLIER Tailored Performance Clothing for Cycling in the City.
New York City - Wednesday November 19, 2008 WWW.OUTLIER.CC
OUTLIER is about classically tailored garments made with the best technical fabrics around. Clothing that works from both bike to boardroom.
Outlier's aim is to make clothing for a world where bikes are the best mode of transit through public spaces. Designed for the maximum in versatility, both socially and technologically, Outlier clothing looks great no matter where you are in the day, riding to work, meeting with clients, or out on the town. Clothes you can buy based on their classic styling and construction, and appreciate their performance with a cool discernment. Outlier's strives to create future classics, clothing that works as well a century down the road as it will tomorrow.
Aimed at the urban dweller that has a slightly different world view than the rest. They ride their bicycles to work because of the way it makes them feel, refreshed yet exhilarated. They ride to work because it is the best way to navigate the city, with complete freedom. This audience is well-educated, opinionated and have a keen sense of style that others often look to.
Two years ago, Abe and Tyler began to search for a solution to a basic problem; how to ride their bikes to work and show up looking crisp, fresh and clean. The stresses of cycling wore out their jeans. On days when they needed to dress up for clients, they either suffered the train or performed awkward superman maneuvers in bathrooms to change. Rain of course was a persistent problem too.
Not knowing each other at the time, they both independently started to tackle the same issues, convinced there was a better way. It wasn't until an insightful barista at their local coffee shop, Gimme Coffee, put two and two together and connected the pair. It was at that point Outlier was born. Tailored performance clothing for cycling in the city.
For more press information please contact:
OUTLIER Tailored Performance
55 Washington St. #659
Brooklyn NY 11201
This is cool stuff- dig around their website and look at the slick bike friendly duds and the excellent messenger video as well... it's cool stuff... Masiguy Approved!