Wednesday, November 19, 2008

Outlier

Now and again I get really cool emails about press releases or other newsworthy bits of information. This is one of them...

PRESS RELEASE

OUTLIER Tailored Performance Clothing for Cycling in the City.

New York City - Wednesday November 19, 2008 WWW.OUTLIER.CC

OUTLIER is about classically tailored garments made with the best technical fabrics around. Clothing that works from both bike to boardroom.

Outlier's aim is to make clothing for a world where bikes are the best mode of transit through public spaces. Designed for the maximum in versatility, both socially and technologically, Outlier clothing looks great no matter where you are in the day, riding to work, meeting with clients, or out on the town. Clothes you can buy based on their classic styling and construction, and appreciate their performance with a cool discernment. Outlier's strives to create future classics, clothing that works as well a century down the road as it will tomorrow.

Aimed at the urban dweller that has a slightly different world view than the rest. They ride their bicycles to work because of the way it makes them feel, refreshed yet exhilarated. They ride to work because it is the best way to navigate the city, with complete freedom. This audience is well-educated, opinionated and have a keen sense of style that others often look to.

Two years ago, Abe and Tyler began to search for a solution to a basic problem; how to ride their bikes to work and show up looking crisp, fresh and clean. The stresses of cycling wore out their jeans. On days when they needed to dress up for clients, they either suffered the train or performed awkward superman maneuvers in bathrooms to change. Rain of course was a persistent problem too.

Not knowing each other at the time, they both independently started to tackle the same issues, convinced there was a better way. It wasn't until an insightful barista at their local coffee shop, Gimme Coffee, put two and two together and connected the pair. It was at that point Outlier was born. Tailored performance clothing for cycling in the city.

WWW.OUTLIER.CC

For more press information please contact:

Tyler Clemens

OUTLIER Tailored Performance

tyler@outlier.cc

+1 917.400.3458

55 Washington St. #659

Brooklyn NY 11201


This is cool stuff- dig around their website and look at the slick bike friendly duds and the excellent messenger video as well... it's cool stuff... Masiguy Approved!

Tim

3 comments:

Anonymous said...

all they have is one pair of pants for $240???

Tim Jackson- Masi Guy said...

They're growing their brand... and the stuff is way cool anyway. Not cheap... COOL.

dW said...

nice pants, but until they "grow their brand" to include some women's clothing, perhaps both their website (and your review of it) might be clear that it's targeted at male commuters, not all commuters. sorry to be pissy, but I got all excited when reading your review because I've been looking for commute wear that still looks professional when I stop for coffee on the way to the office. still looking...