I LOVE VIDEO!!!

Man I love this video;

Masi Lifestyle- Minneapolis from Masi Bicycles on Vimeo.

It was made for us out of the video that was shot during our catalog field trip in Minneapolis. Nathan Freeman did the video work and we're very happy with how it turned out.

Those who know me know that I have been screaming about wanting to do more video work for the past few years. It's been a long, slow process to get to a point where we are finally ready to make some real commitments. Hopefully it is going to mean some more great video pieces like this one. Between trying to do more of the "lifestyle" stuff like the above and educational pieces- like parts of our dealer video project- I am hoping we can turn the company site into something far more dynamic. To paraphrase from the Graduate; "I just want to say one word to you... are you listening? Video."

So, once again, thanks to Nathan Freeman for producing the video- we really love it.

Tim

More Video from Sales Meeting.

Here's a snippet of a discussion on fixed gear bikes. (This is a lower quality version of the file- so let me know what the image quality is like... and yes, I know the sound quality is not all that stupendous.)



Tim

Fall Sales Meeting- SoulVille Introduction

A little video fun for you from our National Sales Meeting. Here I am speaking a little about our SoulVille series of bikes.



Tim

In the bag!

This week is done and in the bag... finally! Just a couple little things away from being done with catalog copy 100%- just need to finish the last of the individual bullet specs. Almost done.

Now it's time to make a total change of gears and start new product development again. Got LOTS of projects on the plate for my Product Manager and I. Lots and lots of work ahead. Fwew... no rest for the wicked- ever.

Got through the week without losing my mind- which is good. Presentations went well and things looked good. I'm very excited to be getting ready to begin some video projects soon. Speaking of video...

Help me with content for videos you'd like to see. I have a bunch of my own ideas, like educational pieces on different models of bikes, or videos on why we do things the way we do- the basics. But I also want to do things like little interviews with people in the company or team riders/ sponsored athletes. I also want to do my own version of a mini tradeshow from Las Vegas- discussions about the various bikes, impromptu conversations with industry folks abd athletes. Looking forward to some fun bits too- like videos riding on the track, or out on training rides. Maybe going through some product reviews as well.

Thing is, I really want to tailor these videos to what YOU want to watch. So send me some ideas and I'll put them all together and start building a library of ideas. After all, there for your entertainment/ education... not mine. It's all about you... no really... it is. So gimme thoughts/ ideas.

Ok. It's been a long week folks. Masidaughter is now sleeping and I will be doing the same shortly. Enjoy your weekend... please.

Tim

Coming up for air...

Today was another busy day- of course.

Finished the editing of the catalog copy. Worked with the Graphic Department on setting up the pagination layout and photo needs. Nearly finished the short "bullet spec" that goes with each model.

Had a late day meeting with our important visitors. Originally, the plan was to give my presentation, along with my other Brand Management cohorts, tomorrow. Plans got changed, so we each presented our brands and had our brand discussions. I went last at 3:30- I was lucky to get my sister to pick up the Masidaughter from Y-camp, so I didn't have to worry about the time. The presentation seemed to go well enough and I am looking forward to a likely increase in some budgets. One thing you can definitely expect to see coming from the Masiguy Global Domination HQ- more video. I'm going to get a Flip video camera in the coming days and begin a very informal, but informative, video program. Look to see product highlights, product spotlights, sneak peeks and other cool features in the near future.

That said, I'm whooped and ready for bed... so I'm heading off to sleep.

But first things first; I want to congratulate my good friend Tim Grahl and his wife Candace on the birth of their second son- Max. Max' older brother Conner will be keeping him company and showing him the tricks of the trail in no time. Congratulations Grahls!

Ok... now sleep.

Tim