You'll notice a BlogHer button and link in the upper right corner of my blog now. I wish I could say I was attending, but I will be there in spirit, that's for sure.
My good blogging friend Toby Bloomberg, the Marketing Diva, is discussing my blogger story as a panel speaker at BlogHer this year. Needless to say, I am more than just a little flattered by this honor. Really, I don't deserve it. There are lots of other folks out there doing lots of better things, who are also a lot smarter than me. Still, for some reason, Toby thinks I've been doing something right with this goofy little world of mine. Anywho... thanks Toby!
Hello BlogHer attendees! Thank you for taking the time to swing by this odd little corner of the blogosphere, or as it has been called by other bike-minded folks- the bikeosphere. This blog site is all about cycling, except for when it isn't. I ramble all over the map all the time. This blog was built on the premise of connecting the Masi brand with new and old Masi fans. I wanted to give them a new face to look at and let them know that we are alive and well. Without a marketing budget, I knew I had to go guerilla to get some buzz going. Blogging has proven to be a very successful tool for that. The community of readers and Masi fans has gotten stronger and the brand recognition is greatly improved as well- sales doubled this past year, so something is working. It isn't just because of the blogging that sales increased, but I do firmly believe it has been an ingredient.
Toby will definitely give you more insight in the story and she also profiled my story in two locations, so you can certainly get some background. Toby is amazing, so I know that she will be able to give you more than enough information. However, if you wish to speak directly to me, please feel free to do so; tjackson (at) masibikes (dot) com.
Enjoy the conference and please give Toby a big round of applause for me.